Creative direction and digital strategy for the Beltrán Briones event
IES Desarrollos ran the Beltrán Briones event in Salta: a large-scale real estate launch in hybrid format (in person + streaming). They brought us in to coordinate the entire digital strategy, the content production and the event coverage from start to finish.
Digital strategy across Instagram, Facebook, TikTok and LinkedIn.
Teaser and turnout content production.
Ad spot production and media placement: press, radio, TV and cinema.
Press management to promote the event.
Management and coordination of 12 sponsors.
Live audiovisual coverage.
Real-time content for social media.
Coordination with 8 press outlets: Informate Salta, InSalta, La Gaceta (TV PNT + spot + portal), El Tribuno (print + online), La Estación radio, Qué Pasa Salta.
Audiovisual event recap.
Results report for the client.
Closing content for social media.
