CMO
About the client:
CMO is a company with over 40 years in the mining sector, providing end-to-end engineering, construction and operations services.
Its target is owners and directors of mining companies, plant and maintenance managers, plus suppliers and investors across the mining ecosystem.
The challenge:
CMO needed an identity that conveyed the seriousness and trust the mining industry demands, without losing warmth.
The goal was to position it as an experienced, reliable company able to offer simple, effective answers to complex problems.
The brand solution:
We defined a positioning built on three pillars: sector experience, trust and practical solutions.
The tone of voice is professional but accessible, empathetic with the client's challenges and optimistic about results.
The logo combines the company initials with the silhouette of the Salta mountains and the shape of an embrace, standing for closeness and roots in the territory.
