Justo Vino
About the client:
A wine brand that breaks with tradition: accessible, everyday wine that gives visibility to small wineries.
The challenge:
The brand had no identity of its own: no palette, no typography, and a complex, traditionalist logo that did not reflect its values.
The brand solution:
We defined a brand personality that is young, modern and deliberately "politically incorrect", pulling wine out of the solemn place it usually sits in.
The naming and tone of voice follow that idea: accessible, everyday wine, with room for small wineries.
The logo and type system — Sigmar One for headlines, Montserrat for everything else — are built for impact and fast reading on the shelf.
The palette of wine, burgundy, red, orange and yellow gives the brand the energy it was missing, and carried through to the packaging and a product shoot with hand-worked props.
