Proyecto Huella
About the client:
Proyecto Huella brings visibility to the heritage of Salta — history, Andean worldview, architecture and culture — through illustrated art. It had a real differentiator, but no system behind it.
The challenge:
Professionalise the identity of an independent illustration project and take it into product format, keeping the artistic essence of the original pieces. It needed consistent communication and a visual identity that worked across social, product and documents.
The brand solution:
We defined a concept that puts the heritage of Salta front and centre — history, Andean worldview, architecture and culture — without losing the handmade feel of the original illustration.
The logo pairs a display typeface with a cardón flower symbol, an instantly recognisable piece of the Salta landscape.
The visual system runs on a palette of teal, orange and red, with Montserrat as the supporting typeface, built to work equally well on social, on product and on documents.
The product line — colouring books, postcards and stickers — was developed from the artist's original illustrations, taking the brand into physical objects.
